Good Grapes believes wine should be fun, approachable, and always shared with friends. The online shop and brand identity cuts through the snobbery with a curated mix of bottles that are as easy to enjoy as they are to discover.
Think less "tasting notes" and more "what you’ll actually want to drink on a Tuesday night.
"We’ve built a community around curiosity, humour, and a healthy pour of irreverence. Our subscription keeps things fresh—each box is an invitation to explore new grapes, regions, and makers, without the intimidation factor. Whether you’re a wine newbie or the friend everyone hands the wine list to, Good Grapes makes sure your glass never runs dry."